Shelia Reed joined Aspire Financial Services in April 2013 as Chief Marketing Officer, responsible for leading marketplace and client experiences to drive awareness, acquisition, retention and loyalty, with a focus on multi-channel integrated marketing strategies across digital, brand, partner, communications, and white-label client programs.
As a senior professional in the marketing industry, Shelia brings a proven track record of success with impactful creative execution that motivates internal and external audiences, resulting in market-share value. Shelia’s knowledge of professional services, technology solutions, and business process outsourcing, as well as her strong leadership skills, have contributed to the success of several industry-leading organizations with high-impact, strategic branding and market positioning.
Previously, Shelia served as Vice President of Marketing at PMSI, one of the nation’s largest providers of specialty products and services for the workers’ compensation and liability markets, where she built a world-class and respected brand both internally and externally. Prior to PMSI, Shelia served as the Global Brand leader for KPMG Consulting and BearingPoint. In this capacity, she led marketing strategies for 19 market segments in seven countries; led the rebranding efforts of the global brand from KPMG Consulting to BearingPoint in 130 countries; and held critical roles in the strategic repositioning from trading on the NASDAQ to the NYSE, global acquisitions, and strategic service offering initiatives. Shelia started her career at Kraft Foods in an analytical capacity for new product launches.
Shelia launched the Tampa chapter of the nationally known The CMO Club and served as president for 18 months. She is also an active member of the CMO Council and Women in Pensions Network, as well as a Marketing Mentor in the University of South Florida mentorship program, and a frequent speaker at conferences and industry panel discussions.
Shelia received her BS in Business Management with a concentration in Marketing.